The Freevee channels were developed and launched by Dan Kozlowski, Studio71’s VP of business development and Samir Asthana, associate director of business development. It also works to connect creators with advertising clients looking for custom branded content campaigns. It has more than 1,800 partner-created channels on YouTube alone. Studio71 already distributes its content via Roku, Pluto TV and Vizio. The fastest-growing age group on Roblox is 17-to-24-year-olds and in 2022, 38 of our daily active users were 17 and over. Studio71 aims to use these channels to help its affiliated creators raise their profile beyond the social realm and to build sustainable business operations. The Gameplay Networks channels will draw from Studio71’s roster of creators that includes Logdotzip for its Minecraft channel and Leah Ashe, GamingWithKev and Poke for its Roblox-focused channel. Studio71 is among a number of media brands - from the Washington Post to World of Wonder’s “Drag Race” franchise - that have planted a flag on Freevee’s FAST (free ad-supported television) channel platform, which now hosts dozens of live streaming channels.
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